As a bride or bride-to-be, there are so many traditions and rituals we have to be a part of or carry forward with ourselves to keep our roots alive. Getting married may evoke similar feelings in all brides, but the experience differs massively for each bride, depending on her culture and tradition. For instance, Rajasthani brides and Borla or Lahariya Odhni, Himachali brides and Thipu, or Bengali brides and mukats.

And if you’re a Punjabi bride in this mix, you get to adorn chooda (chura), a staple of newlywed brides and a symbol of love, prosperity, fertility, and marital happiness.

Wearing a chooda isn’t just like wearing a piece of accessory, it’s a whole mood, and a super pure and raw emotion. Whether you’re going the traditional route and opting for the classic red and ivory chooda or you’re picking up on trends and getting yourself something in pink or matching with your bridal lehenga— wearing a chooda is probably one of the best parts of being a new bride and deserves as much attention and detail as your bridal lehenga.

And what better place to go chooda shopping than Delhi? From the lanes of Karol Bagh to the corners of Lajpat Nagar, we have curated a list of chooda stores in Delhi that we have visited or tried out.

10 Best Chooda Stores In Delhi That You Need To Check Out Once

Laljees Bridal Store

One of the most famous wedding stores in Delhi, Laljees, has been a go-to for all things wedding. Jewellery, rental wedding clothes, festive thalis, wedding decor, kaleere, and more — it has everything you associate with weddings, including choodas. From royal reds to bright pinks and even orange, you’ll find a range of chooda options here. They also help you create chooda sets tailored to your preference. If you want to add kundan bangles or opt for heavier ones, you’ll have that option here. 

Google Rating: 4.4/5

Price: Starts at INR 4,000

Babu Churi Wala

Yet another iconic chooda store in the lanes of GK market, Babu Churi Wala has been adorning brides since 1823. They have a vast collection of chooda options that’ll leave you more confused than ever (trust me, I have been there), so make up your mind a little on the type and colour of chooda that you want to buy. Or you can simply ask them to guide you on what’s trending. They also do kalires, bangles and other bridal accessories across budgets.

Google Rating: 4.9/5

Price: Starts at INR 3,000

Khoobsurat

Khoobsurat doesn’t get the hype it deserves, and that’s just sad. This wedding store in Lajpat Nagar is literally a one-stop destination for all your wedding needs at super reasonable prices! The chooda collection, in particular, is impressive with many options to pick from. If you can’t find the colour you want, they can also get it custom-made for you. While you’re at it, check out their rental jewellery options and you’ll be pleasantly surprised. 

Google Rating: 3.9/5

Price: Starts at INR 2,000

Om Sons Bridal Store

Om Sons Bridal Store has multiple stores across Delhi, and they’ve been crafting timeless looks for brides for decades. Apart from finding jewellery here, you’ll get some of the most beautiful sets of choodas and kalires. If you’re looking for fancy bangles to add to your chooda, you’ll find kundan, polki, and meenakari work here, all of which can be customised to your liking.

Google Rating: 4.7/5

Price: Starts at INR 2,150

Rimaya Bridal Store

If you’re looking for budget-friendly chooda options, Rimaya Bridal Store in Pitampura is a haven for you. This popular spot has caught the eyes of celebrities too, with singer Millind Gaba’s sister renting out jewellery from them. They’re known for their wide variety of chooda options that are not only beautiful but also durable. What we love about their choodas is that the quality is amazing and even after wearing them every day for more than a year, the colour and shine remain intact.

Google Rating: 4.0/5

Price: Starts at INR 1,500

Raabta By Rahul

If you want your chooda to look as couture as your bridal lehenga, head to Raabta By Rahul. This is where tradition meets high fashion with handcrafted choodas in unique shades that can be customised based on your outfit. You’ll find statement kaleeras and jewellery that’s equal parts regal and contemporary here.

Google Rating: 4.5/5

Price: Starts at INR 60,000

Options Silver Art Jewellery

Options is the place for you if you want choodas that look and feel royal, without the hefty price tag attached to them. They have multiple stores across Delhi, but we have been to their Lajpat Nagar store and absolutely loved their collection. You can find similar options like Laljees or Om Son Bridal Store here, but at a fraction of the price, and will seriously be left spoilt for choice with the variety they have to offer.

Google Rating: 4.5/5

Price: Starts at INR 3,000

Much-More

Much More is one of the most popular stores for jewellery in Karol Bagh, and they also have a stunning chooda collection. From bold colours to the trending nudes, they have every colour available. Additionally, you can find kada sets with kundan and polki detailing that will add charm to your chooda. If you’re a subtle bride, they’ve multiple options that match your aesthetic too.

Google Rating: 4.5/5

Price: Starts at INR 1,550

Rehmat Bridal Chura

A longstanding favourite of Delhi brides, Rehmat Bridal Chura is as popular online as it is offline. With decades of experience in the business, they understand every bride’s needs and keep up with new trends. As wholesalers of choodas, their prices are relatively cheaper than those of others. However, that doesn’t mean you’ve to compromise on design, style or quality.

Google Rating: 5/5

Price: Starts at INR 2,200

Chotteylal and Sons

Chotteylal and Sons have a legacy of 70+ years and have now advanced into its third generation. If pure pearl chooda is what you’re looking for, you’ll fall in love with their collection. Additionally, they have semi‑pearl and contemporary chooda sets too. More likely than not, you’ll end up finding choodas that you spot on Pinterest here, and they also do last-minute deliveries on request, so it’s a win-win for lazy brides.

Google Rating: 4.8/5

Price: Starts at INR 3,400